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I think this meme has the images backwards... He should be taking off the rose-tinted glasses, not putting them on.
(Yes I know they're sunglasses and not rose-tinted)
In John Carpenter's 1988 film They Live, Hoffman lenses are depicted as special sunglasses that allow the wearer to see hidden messages and the true nature of their environment. When the protagonist, Nada, puts on these glasses, he can perceive the concealed presence of aliens and view subliminal messages such as "OBEY" and "CONSUME," which are otherwise invisible to the naked eye. The lenses serve as a symbolic tool for revealing the film's critique of consumerism and social control.
TIL
Xia already gave you the quoted explanation for why you're wrong, but everyone should watch the movie They Live, at least once. It's a riot of a movie.
Fun fact: the Southpark episode "cripple fight" with that long ass fight between Timmy and Jimmy, their fight scene is a near blow for blow reenactment of a fight scene in They Live, between Rowdy Roddy Piper and Keith David.
Hell yeah! Entire movie at freemium pricing.