Gearbox CEO Randy Pitchford discusses his thoughts about the Epic Games Store and the years-old exclusivity deal for Borderlands 3 to skip Steam on PC.
I'm genuinely shocked how much Epic poured into the store and it still lacks so much basic features. Sorting games is still extremely barebones, store is filled with NFT/crypto garbage, the store still looks like a college student's first front-end project, and last time I used the launcher to pick up free games (last year), it was still slow as hell. What were they doing in the past 5 years aside from dropping millions on exclusivity deals?
Epic is going to have to prioritize the store and try some new initiatives while also doubling down on earning pivotal exclusives if it is going to have a chance. I also hope other viable competitors arrive.
I see some larger publishers bemoan the fact that Epic hasn't caught on, but it should be pretty obvious why. Markets that favor the buyer more than they favor sellers will typically attract the largest user base, and the sellers don't have a choice to not sell where the buyers are.
Epic giving away free games is a nice buyer friendly action, but literally everything else they've done, from paid exclusives to poor client experience isn't favorable to buyers. They've created a market that no buyers want to use unless the product is free or literally not available anywhere else.
Giving publishers/devs better cuts is great, but it does nothing for you if all the buyers are on Steam instead.
I also think that developers/publishers don’t care about the % cut that much, they would rather just sell a lot of games. Which comes back to your point, the value proposition of EGS isn’t appealing to the buyer.
It’s like I make a competition to Uber with better cuts and working conditions to drivers. That is nice, but if the consumer has to wait 25 mins for my taxi while the Uber is there immediately, than they will not pick me for the same price.
Advertising better cuts to publishers doesn't mean much when the price is the same across platforms. If epic was consistently 10% cheaper than steam it would get better traction.
They can't sell the games cheaper than steam as the steam's conditions doesn't let devs sell games on steam if the game is available for cheaper somewhere else.
Steam also has a lot of other stores selling their games though. Unless epic is giving it away for free, I'm probably going to get a better deal through a fanatical bundle or someone else than I would on epic.
This is true, here in Brazil we have an official key seller called Nuuvem that has prices so good TikTok banned their ads thinking it was a scam, since they often have small discounts even on new games.
Just have to be careful because sometimes the key is for Uplay instead of steam.
It really doesn't, I tried finishing Industria while I had no internet and that electron piece of shit refused to open even though I set it up to work offline in the settings, thankfully the game had no DRM so I was able to finish it just by opening the exe.
LOL the Steam launcher is basically just a web browser. Literally the same concept as Electron. It'd be Electron if it were built today, but it was built before Electron existed.
I hope it’s okay to ask, because I am being genuine, but why is using the Epic Games Launcher such a deal breaker for you? I have Steam, Epic, Ubisoft, Xbox, Battle.net and I’m sure more that I’m forgetting and I honestly don’t mind at all. It’s never been an issue for me but I think that I’m in the minority on that so I was curious to hear your thoughts.
Funny thing is, I mostly agree with you, but in Epic’s case, it’s a launcher written by a company that’s 40% owned by a Chinese corporation. I can sometimes stomach running their executables while playing something, but not having it constantly running.
Thank you! Ever since the start of the Epic Store, I've always thought this whole "exclusive" scandal was blown out of proportion. There is a MASSIVE difference between a game being exclusive to a $400+ console vs to a free launcher that you can install in 5 minutes and add your already multi-launcher platform.