NBC Sent 27 Creators to Paris. It Only Needed Snoop and Olympic Athletes
NBC Sent 27 Creators to Paris. It Only Needed Snoop and Olympic Athletes
In an attempt to lure in younger viewers, NBCUniversal sent dozens of social media influencers to the 2024 Paris Olympics. But the athletes and entertainers were the ones who went viral.
On Wired, diving into influencer dynamics and why they don’t really work as reporters at all.
People like authenticity over fake curated bullshit. Who knew…
I bet that if they'd sent Jerma, then whatever they got would rival Snoop Dogg. I'm going to guess that most of these influencers are some kind of lifestyle influencer. The kinda people who you go to for instructions on how to get good at life and be a better person. People don't follow Jerma because they want to be a better person. People follow Jerma because he's a fucking alien creature and you can't resist slamming your face against the glass to see what kinda reaction you can get from him. A lifestyle influencer doing the Olympics isn't interesting. A fucking unhinged psychopath trying to cover the Olympics would be hilarious.