Google & Facebook partner admits it can listen to device microphone to serve ads
A media firm has admitted that it can target adverts based on what you said out loud near device microphones.
It is super obvious that this is happening on a fairly widespread basis. I'll get messages on discord about strawberries for example, and all of a sudden my youtube recs are filled with videos about strawberries before I have even checked the messages to know they're about strawberries.
Big if true. I heard about this and ever since I've been waiting for the other shoe to drop revealing the details of the spying. Hard to believe smartphones or even the facebook app could implement this without anyone including a multitude of security researchers noticing. But it also seems pretty likely to be happening on some level somewhere.
TBH I'm thinking this is an advertiser bullshitting their clients to seem like they can do something their competitors can't, since the tech consensus so far has been "this is logistically infeasible, runs afoul of wiretapping laws basically everywhere, and is such a heavy task and bandwidth load that it would 100% be obvious that it was happening." Like this would require either streaming the audio to a remote server (illegal, high bandwidth and so very noticeable, requires paying for tons of processing power to parse the mostly junk data) or running speech to text locally to grab keywords to then report back (would require the phone to constantly be running at least a moderate load to parse the constant stream of junk noises, quickly draining the battery while it's not in use and again being very noticeable).
I don't think these "it's not feasible" arguments make sense or are in good faith. It's not a dichotomy between "it's not happening at all" or "they are recording or streaming everything we're saying to the worst natural language models".
Maybe they're doing it only on certain triggers. Maybe they are listening only for certain keywords. Maybe they record and listen to 10 seconds of audio everytime you get a message on your phone? Maybe here using really low quality recordings. Maybe they've slowed down the processing to run in the background as there's no requirement to do real time NLP.
Like there's a huge range of potential options (with new, energy efficient optimized ML algorithms) between 0 and 100.
Google Pixels have long had a Now Playing feature that can identify songs playing nearby. As far as I know, it’s all on-device and offline. There are pre-loaded hashes of a bunch of common songs which can then be compared to ambient sounds.
So there could be similar on-device functionality that recognizes spoken trigger words and record them to some file which can then be accessed by apps that serve ads.
This would be different from (and more efficient than) recording large audio files and sending them over the internet.
agreed its more feasible than ever. still seems like itd be a herculean challenge to do so without the word getting out
It's not true, not provenly. This article is click bait that just says some ad company PITCHED the idea, and the ad company happened to have been partners with some other companies who all denied ever implementing this
more like "advertised the capability"
but agreed, it has not been proven
Got a new Android phone recently, and there is now a setting to block mic and camera (one for each) at the OS. Not sure how much I trust it, but I would think this is related to these kinds of app permissions running wild.
some version of this has been a thing for ages. What almost everyone is saying and implying is that they don't work or are being bypassed. Not sure if I believe that, but phones are literally built to spy on us so it's happening one way or another
AFAIK this still is still conspiracy BS that isn't proven to be true. Security researchers would've noticed this. Edit:
Media conglomerate Cox Media Group (CMG) has been pitching tech companies on a new targeted advertising tool that uses audio recordings
Meta, Amazon, and Microsoft told 404 Media they have no involvement with CMG or their Voice Data tool. Google removed CMG from the Partners Program after a review.
So the title is utter click bait. I don't trust these or really any company but afaik no this hasn't been used in any widespread way.
They admitted, to nobody's surprise. I think it's borderline entirely known to be true, by now.
