If you look at the whole coin (in the original image without the red circle) and trace the text, it looks fairly uniform except for the empty space under the hammer's handle. It's a rather unseemly gap that could have been made more aesthetically pleasing with better design.
I can't go on to Facebook without a directly link to the friends feed page. Otherwise it's just crap like this. Ad blocker doesn't do anything because it's Facebook themselves serving up their ads.
Instead, I just don't go on Facebook until someone says "so and so" has pictures of "event or person" there