Nissan is my favorite out of the Japanese Big Four, and it's sad to see how far they've fallen. At least they aren't Mitsubishi - who are dead to me - but this situation is pretty grim. I bet being stuck with the french idiots that are Renault also didn't help much.
Hopefully they'll stay afloat. They're a lot more affordable than the other Japanese competition. It's what most of my family drives.
But yeah, I can see they aren't doing so well. My mom just bought a new rogue and the dealer was a ghosn town. Compared to the few Toyota dealers we visited, which were fully packed and staffed with a dozen people. The Toyota managers were also really unwilling to budge on their trade in offers and deals. I mean 7% APR for people with excellent credit? Fuck off with that. Nissan was practically tripping over themselves with deals. It's the only place offering 0% APR, my dad loved that.
I know the cvt woes scared people away, but just about everyone else is using a cvt at this point too. Subaru, Toyota, Chevy, etc. Hopefully Nissan has gotten those issued sorted out by now.
I dunno, I like my old Altima and my mom's new rogue is pretty nice inside. Their newer stuff seems a lot nicer than what it was over the last 10 years though.
Can't speak for the reliability, but we haven't had any major issues yet. We've got two cars that are 20+years old, my mom's old car was 12 years old before she traded it in for a few one.
If they started shipping a small truck, I bet it would sell. And sell an updated version of the leaf with temperature regulated batteries, fast charging, and a modern charging connector instead of Chademo. A decent delivery van would also add to their bottom line.
I've had two Frontiers! A 2008 that was the best vehicle I ever owed! So of course an idiot ran a red light and destroyed it. Because insurance was jerking me around I ended up buying a ratty 2006 Frontier that had been abused pretty bad. I've put 25k on it with rod knock and it just keeps going. That knock is coming to an end now though lol! I'm going to need to swap the engine out or end up with extra ventilation soon!
Hopefully they survive but this seems to be a self inflicted wound. They destroyed their reputation with the unreliable CVTs and now they are left competing with Stellantis in the subprime market, where deep discounts and risky lending is the only way to move inventory.