Niantic has the tools in place to pull off the next big thing, digital graffiti. You don't need a shoot-em-up FPS or quests or anything like that, just give people the creative outlet to scan an object and draw a massive penis on it and share it with the world.
It is so sad that they killed Ingress with their shitty new scanner app. It is out for years now and is still running like crap on my 2 year old upper class android phone.
I really loved that game
Seems like a win for society if a significant percentage of the people making graffiti not worth looking at would switch to digital instead of physical graffiti then.