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OkCupid started out as some kind of student project and actually worked really well. Online dating wasn't any worse than any other dating until it was monetized and optimized for engagement.
I have a colleague who met their wife through OKC, someone in my family did as well, and they went to work there as a result just before Match bought them. He watched it destroy the service in realtime, apparently it was so bad that he rejected capitalist modes of production in all things subsequently.
Wtf I love accelerationism now
This is a great point.
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