Paying your employees a livable wage is your first priority as a business owner. You always make payroll, no matter what.
If you can't find a way to reconcile infinite growth as a company against your employees' requirement to feed and house themselves, you're a garbage business owner and should just step down.
I mean.... McDonald's corporation doesn't sell hamburgers, or employ the workers. The franchisees do that. McDonald's corporate pays their workers extremely well, but they are property managers. McDonald's is a landlord that happens to rent exclusively to one type of business. They are probably correct that their own franchisees cannot afford rent, but that's a whole different can of worms.
Perhaps everyone should just do what happened in Russia and just get rid of the franchise and carry on basically being the same business but without the trademarking.
Hell, I wouldn't mind a little more variety in the menus.