God I fucking hate the abuse of the word "bricked" by tech journalists. You brick a piece of technology when you fuck it up so bad that it cannot be recovered - it becomes functionally a brick.
They are not bricking this device, they are shutting down the cloud services it needs to function because they are going out of business.
I feel sympathy for the kids. The parents should've known how bad a combination "tech startup" and "product that needs constant updates to function" is.