Rednote right now

The fact that Xiaohongshu is Chinese is the point, it's a protest against banning Chinese Social Media without holding US-based Social Media to the same standard.

its likely that tiktok users already had accs on US alternatives.

It started from an American user on tik tok saying "we should go to a Chinese app like red book" it's a meme that went wild

I've been saying it, but I think there's also a factor that people simply want somewhere new to go. I can't think of a time when people went back to an older platform while abandoning a newer one.