Like it or not, Reddit wants to "improve ad performance."
I left a couple of months ago. Couldn't be happier.
The writing is on the wall. The leader thinks the Genius-with-hair-transplants is a superstar, despite destroying a globally recognised brand. Inspired by this, Spez is trying to get Reddit ready for an IPO. This means, maximise profits by any means.
Ars and Reddit are under the same parent company, conde nast or however that's all structured. I also have noticed ars seems to write very frequently about Reddit, even if it is usually in a critical light.
I get mixed feelings about articles like this one.
I wouldn't say they have a disproportionate amount of Reddit coverage, spez' shenanigans are well within their usual scope. Before the api-pocilipse I don't remember the last Reddit column they put out.
It think the editorial direction follows the interests of the kind of readers they get. Not so many Facebook or Tiktok stories unless there's particularly egregious behaviour. Their readers are too young to care as much about the former and too old to care about the latter.
Out of all the social media, xitter gets the most, but then every day is clownshoes there. As Reddit started aping them, they got more coverage.
No they got bought back a few years later. They're majority owned by the same parent company as Ars. Tencent also has some pretty big investments in Reddit.