Sigma's latest camera is so minimalist it doesn't have a memory card slot
Sigma has announced the Sigma BF, a full-frame, mirrorless camera with a built-in SSD, minimalist design and $1,999 starting price.
$2000 for a camera with a built-in 230GB SSD and no ergonomics.
🤮
Right
This isn't minimalism, this is enshittification.
Camera for fauxtographers
This looks like a cool simple camera, may I should get started with photography?
Sigma BF will be available body-only for $1,999 in April 2025
Neeeeevermind !
Sigma balls
Imagine if they added phone functionality to it, so that you could use it as a phone too huh? Maybe use a smaller lens, so that it could fit in your pocket? Then they maybe could call it something like "phone cam" or maybe "smart phone"... !! /s