AMD says the $549 RX 9070 is real but doesn’t deny reports of possible bait and switch

So... they did the opposite of the previous problem? Instead of launching too high then quickly lowering the price, they decided to launch low but then increase it (with some unknown future carve-out to make it a "business decision" instead of "lying" 🤔

This is not surprising at all.

I will add that in many countries, the MSRP's are completely meaningless. Even if you account for taxes + import duties, you'll still be paying a 5-10% premium (I am not talking about high end AIB variants).