Global smartwatch shipments fell 7% YoY in 2024, the market's first ever decline; Apple fell 19% while Huawei grew 35%, Xiaomi grew 135%, and Samsung grew 3%.
Global smartwatch shipments fell 7% YoY in 2024, the market's first ever decline; Apple fell 19% while Huawei grew 35%, Xiaomi grew 135%, and Samsung grew 3%.
www.counterpointresearch.com Global Smartwatch Shipments in 2024: Market Declines for First Time, China Leads for First Time
The global smartwatch market fell 7% in 2024, the first ever decline in the overall market.Apple retained its top position, despite a 19% YoY decline in shipments due to tighter competition and weaker upgrade cycles.China captured the biggest shipment share for the first time, driven by the strong p...
- The global smartwatch market fell 7% in 2024, the first ever decline in the overall market.
- Apple retained its top position, despite a 19% YoY decline in shipments due to tighter competition and weaker upgrade cycles.
- China captured the biggest shipment share for the first time, driven by the strong performance of Chinese brands including Huawei, Xiaomi and BBK (Imoo).
- Kids smartwatch was the only segment to witness a rise, as parents' awareness increased, and brands expanded in this category.
