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Global smartwatch shipments fell 7% YoY in 2024, the market's first ever decline; Apple fell 19% while Huawei grew 35%, Xiaomi grew 135%, and Samsung grew 3%.

  • The global smartwatch market fell 7% in 2024, the first ever decline in the overall market.
  • Apple retained its top position, despite a 19% YoY decline in shipments due to tighter competition and weaker upgrade cycles.
  • China captured the biggest shipment share for the first time, driven by the strong performance of Chinese brands including Huawei, Xiaomi and BBK (Imoo).
  • Kids smartwatch was the only segment to witness a rise, as parents' awareness increased, and brands expanded in this category.
23 comments
  • Regular smart watches are such a luxury good that I'm surprised they've been growing up until last year. Realistically most people don't need a smart phone that's more than like $300 and I can't imagine spending more than that on a smart watch which just duplicates most of the features of a smart phone (and adds a few more sensors if you're lucky).

    The rise in kids smart watches is a bit alarming to me, though. If the reason for it is truly that parents want to track their kids more, that's really bad for the kids for two big reasons. First being that kids need to learn how to behave without their parents always watching, and second is that if the parent can see where the kid is then probably so can the company who made the smart watch. Maybe they'll make a smartwatch which sends location data over something like the Signal protocol to mitigate 3rd party tracking, but I doubt there's a big enough demand for that for any of the major companies to do that on their own.

  • If I could get a classic dumb watch with just the ability to vibrate when my phone gets an alert, I’d be soooooo happy.

    • I was under the impression that fossil had a classic watch that either made a sound or flashed a small light when a notification came in. Connected to phone via BT, so the power cost was “minimal”. Not sure if they make those watches anymore but it’s worth a look if you are interested.

      • I am very interested. I'll look into that, thank you!

        Edit from Fossil: We are no longer selling smartwatches.

        Phooey!

  • Totally get it. I love my Garmin, but would prefer a classic dumb watch over a Galaxy Watch (which I had before) or any other that requires charging more than once every week and which I wouldn't be comfortable with getting wet (even though they should handle it well).

    Notifications are the main feature for me, I was never a heavy smart phone user and the notifications on my watch allow me to pay even less attention to my phone. In addition I can deal with deletion of unwanted emails immediately instead of doing them in bulk every few days like I would otherwise. Saves me a lot of stress, YMMV.

23 comments