$30 to own the movie is valid, but for $5 less, you're only allowed 1 watch within 24 hours of starting. Something like that shouldn't be basically the same price as the movie. With pricing like this, they basically force you to spend the extra $5. There isn't even a point to rent the movie and they know that.
If you don’t get a physical piece of media that can be viewed offline indefinitely, you don’t own anything, you’re just renting. Services revoking even bought and paid for content is not unheard of, digital purchasing gives every streaming company the ability to do that.
Doesn't make up for the false implication that you are "purchasing" the movie in any commonly understood meaning of the word. And if there was any alternative where you own a full res digital format, maybe the outrage could be said to be misplaced, but there isnt, and it's not.