After decades of climate deception, Shell uses Fortnite to court demographic most concerned about climate change
After decades of climate deception, Shell uses Fortnite to court demographic most concerned about climate change
If you told me this was the plot to a South Park episode I'd believe you
Suggestion that is counter intuitive. Use their ads against them. If you see a fossil fuel or other large GHG culprit, click on it. It helps the publisher and costs the advertiser money. An ad view is worth pennies, an ad click is worth an order of magnitude or two more.
ETA: Spend a little bit at the destination. Maybe scroll the main page or click on something. It takes seconds.
ETA: This applies to any website or mobile app with ads.
Use the
extension and fuck with advertiser algorithms in general. It works both as an Ad Blocker and adds fake clicks and ads. It even has a feature where they show how much economic damage you are causing per page.
There are other tools designed to screw with data collection, but this is by far my favorite.
Not a fortnite player, but be waay better if there's a way to do something in-game which shows the damage that they do to people.
Do not do this without (at bare minimum) a VPN or you're just letting them slurp up your data, which they will make way more off of.
According to Bloomberg, its [Shell’s] business plan “puts oil and gas front and center while giving low-carbon efforts a smaller supporting role,”
…the oil and gas giant set the task of ‘giving millennials a reason to connect emotionally with Shell’s commitment to a sustainable future.’
Wow, Shell. Fuck you too.
People (especially the rich old guys who make decisions like this) make the mistake of thinking that young people are dumb. They’re not. I hope this condescending attempt at manipulation turns into the well-publicized fiasco that it deserves to be.
Ok, Shell bad, but the fact they think millennials are the Fortnite base is a step too far.
Lol streamers are the biggest shills in the history of the earth. They don't give a fuck what they are selling as long as they get the bag.
Fortnite, and ...
Kari Byron?
The people most concerned about climate change are 12 year olds?
I mean, that's great, I just didn't expect it, is all. Hecc Shell tho.
Well, not yet. They should normally become quite concerned, because most of their adult life will be fucked thanks to Shell et al. But if you feed them with propaganda at a young age, you can subvert that.
They are desperate because there is no straightforward pivot for oil and gas. The most the ones that run has stations can do is transition their convenience stores into electric vehicle charging stations. The ones that just extract fossil fuels out of the ground don't even have that. Their assets are worthless.
I’ve noticed a bunch of companies doing these Fortnite codes. Also I rarely ever watch twitch but recently did so without ad block and it’s crazy that there is an entirely separate ad bubble for twitch viewers.
As the match progresses, the playable area within the world gradually constricts, giving the players less and less room to work with; outside this safe zone is "the Storm", which inflicts damage on those caught inside it, with the amount of damage growing as the Storm itself does.
I like this metaphor for the https://en.wikipedia.org/wiki/Effects_of_climate_change.
Life is no longer a tragedy, it’s now a comedy.
Love living in the cyberpunk timeline
Scumbags.
Shame I can't boycott Riot or Epic Games any more than I already do.
Report the ads every time you see them.
Fortnite is part of Epic Games