Google used AI to suspend over 39M ad accounts suspected of fraud
Google used AI to suspend over 39M ad accounts suspected of fraud | TechCrunch
Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year — in its latest crackdown on ad fraud.
It used the AI to destroy the AI.
Torn on this one...
On one side, it's arguably a good use and example.
On the other hand this scares the shit out of me if it were applied to things like medical insurance claims, social security or Medicaid, legal or just personal life impacting areas overall.
Oh the third hand, Google fomented the scam ads that then took over that they are now using their AI tool to solve, and it's come very late to the table to do so. They shouldn't have to rely on AI to clean up their mess. They should have been facilitating protocols to vet ads long before now. At best the AI might be faster, but those results will still more than likely need to be checked by people (at the very least, appeals will be, but perhaps most of these scam ad companies won't try to appeal).
With the use of AI to deny or approve healthcare insurance claims etc, this is exactly why we should be pushing for legislation that regulates AI. There's too many people who are all "cats out of the bag" and not enough people going, we should be regulating this.
