How to measure things like a Canadian?

Saw this recently on a WAN Show (19:12). How true is this? It sounds wild.

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For weight, they forgot to add: if it's for advertising a price, it's in $/lbs (though you will be charged in $/kg). The butcher knows damn well that steaks advertised at $15/lbs sell better than steaks at $33/kg.
- what? I always see it listed as $/kg or $/100g
  
  I see a mixture, but the conversion is usually listed on the same tag.

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