Twitter's lost 13% of its daily users and its rebrand has failed
Twitter's lost 13% of its daily users and its rebrand has failed
Twitter's lost 13% of its daily users and its rebrand has failed. But those remaining on the app are still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor.
The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.
So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.
On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.
You're viewing a single thread.
it is literally how I connect with my niche community on there
And that's why it's only 13%
And he's not alone.
I'm on tech Twitter and trying to switch to Mastodon. Unfortunately, the latest news and top content are still on Twitter and I don't want to be missing out on either of those.
A real transition will happen in bursts. I'd love to see stats by interest categories, because I suspect what happens is enough prominent people in some community move at to bring the rest with them, but until that happens there's no budge.