Damn, I called this a while ago. With Intel and AMD focusing on x86 and being behind on the competition, it makes so much sense that Nvidia would break into the processor space.
Also announcing this one day before the Qualcomm event is both funny and evil. Excited to see some good ARM laptops that aren't Macbooks.
Not nearly as mature, but I'd be shocked if they're not working on it. It doesn't make sense to talk about it at this time, still lots of buzz around ARM.
Nvidia has quietly begun designing central processing units (CPUs) that would run Microsoft’s (MSFT.O) Windows operating system and use technology from Arm Holdings(O9Ty.F), , two people familiar with the matter told Reuters.
Microsoft's plans take aim at Apple, which has nearly doubled its market share in the three years since releasing its own Arm-based chips in-house for its Mac computers, according to preliminary third-quarter data from research firm IDC.
At an event on Tuesday that will be attended by Microsoft executives, including vice president of Windows and Devices Pavan Davuluri, Qualcomm plans to reveal more details about a flagship chip that a team of ex-Apple engineers designed, according to a person familiar with the matter.
Executives at Microsoft have observed how efficient Apple’s Arm-based chips are, including with AI processing, and desire to attain similar performance, one of the sources said.
In 2016, Microsoft tapped Qualcomm to spearhead the effort for moving the Windows operating system to Arm’s underlying processor architecture, which has long powered smartphones and their small batteries.
Software developers have spent decades and billions of dollars writing code for Windows that runs on what is known as the x86 computing architecture, which is owned by Intel but also licensed to AMD.
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