We both know that you actually don't think it's that simple. You just wanted to be contrarian.
I'm actually so correct in what I said that getting targeted with hate campaigns is something companies try to do. As I told another one of you NPCs before, Nike did that exact thing. They intentionally did something that upset a target demographic, those people burned nike products and tried to "boycott" them and it ended up making their sales go up because everyone was talking about them now.
This is such a well known thing that I'm surprised you people got mad at me for saying it. Redditors will get mad at everything for no reason I guess.
They intentionally did something that upset a target demographic, those people burned nike products and tried to “boycott” them and it ended up making their sales go up because everyone was talking about them now.
I bet if you were specific, it was something about supporting a progressive cause that most people support and rightwingers got mad and "protested" by buying Nike products to destroy...
Just because rightwing extremists are the minority and don't understand how boycotts work, doesn't mean boycotts don't work.
Name a single boycott that ever managed to take down an international corporation that didn't end up making them more famous then they where before that. Being "boycotted" is even a marketing tool companies like nike have used before.
Did you think this through or did you just want to be contrarian for no actual reason?
I think what you're getting at is that the publicity generated by flashy boycott activism only generates free advertising for the companies. Which it certainly can! But that's also dependent on what is being boycotted and the social and political beliefs behind it. If one group boycotts a product because the company is homophobic, another group buys more of that product because they agree with the company. That sort of thing.
But it isn't as two dimensional as "boycotting has the opposite effect". Here are some examples of effective boycotting. Though you did get me interested in how effective boycotting really is, but I couldn't find any efficacy studies that weren't behind a paywall...