Who wouldn't want to finance warm cardboard?
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What's the interest charged? If they're charging 0% of interest then it could be a good decision if you have an account that pay interest over thar time. Obviously, it also assumed that ypu were already going to buy a pizza anyway.
6 weeks of interest at 0.25%apr compounded daily on a ten dollar pizza is 0.34 cents, or 0.0034 dollars. Might not be worth it, but ymmv.
My APR is 4.26 at Discover, Ally, and Sofi... that's like 17x the pennies!
If you're catering some huge event (...with pizza, apparently), it would absolutely make sense.
Business owners be like:
Well, how else are you going to raise morale after you fire half of the company after a year of record profit?