My dad had a coworker who was Homer Somethingorother the third, and apparently he always complained about how much he hated his name. But his son is Homer the fourth. Apparently there was a lot of family pressure to make that happen.
Casual villainy. For some, it's a hobby; for others, it's a ladder you have to climb to get into competitive villainy and land a job at Raytheon, Facebook or Autism Speaks.