"Capitalism indoctrination" doesn't make any sense in this context. Capitalism in this context would be that raising the pay of an employee is investing in your business to retain good producers of the products you sell for profit. Competitive pay rates are a weapon in the capitalist war for profits.
Capitalism doesn't require rational behavior; all it requires is a system that allows some people to make passive income by exploiting other people, based on the idea of private property. CEOs, for example, don't care about what's good for the business; they care about extracting as much value from the business and the workers as they can get away with before moving on to the next victim.