It's a form of guerrilla advertising where they play on FOMO and try to make people jealous of someone who is "loving" the product. It's one of the harder forms of shilling to detect because it can sound just like a regular person who actually does enjoy a specific product.
I’ll admiit, bragging wasn’t the right word, but I meant all the PR teams the enshittify social media like fleas, by pretending to be a run of the mill user, attempting to build hype.
Yeah that's what I was thinking. I haven't seen a pop up or a banner ad; but I've seen plenty of ads in the form of a creator trying to sell their creation and other shill stuff. Not nearly as often as on Reddit, but it's not something you can escape from on social media.