Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads
Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads
“What would it mean for your business if you could target potential clients who are actively discussing their need for your services in their day-to-day conversations? No, it's not a Black Mirror episode—it's Voice Data, and CMG has the capabilities to use it to your business advantage.”
A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a pitch given to an outside marketing professional. Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”
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I've never met a person in my life that was convinced by an ad to buy something. I know I never have and never will, I actually stay away from things that are advertised to me. So these fucking brainless fucks are literally wasting their money and energy on ads. Every human being I know loaths ads and would love to erase them from existence. When will they ever get this?
This argument presumes that the entire many-billion and maybe even multiple-trillion dollar global ad industry is ALL based on complete, ineffective nonsense. That everyone has just been bamboozled. That's a naive view, I think.
The best argument for why we must be vigilant against ads and data collection by advertisers is because the shit does work. It influences people to make purchases, sometimes against their better judgement or reason. Because subverting someone's agency over their own body and mind is heinous at a very high level.
I'm certain you are wrong. You've absolutely purchased products that were advertised to you. You just didn't make the connection between your decision and the advertisements. You THINK seeing an ad makes you unlikely to buy a product, but you likely only really notice and have an emotional response to the ads for products you weren't likely to buy in the first place.
This argument presumes that the entire many-billion and maybe even multiple-trillion dollar global ad industry is ALL based on complete, ineffective nonsense.
Strangers things have happened than money being thrown at bullshit.
NFTs were a thing, recall.
All the industry analysis of the ROI on advertising would've had to come to the same spurious conclusions about that effectiveness, too. With the largest, richest, and most profitable firms being the ones MOST fooled.
No, I don't think anything that strange has ever happened. This is basically a conspiracy theory.
A bunch of people making money jerking one another off and you think any one of them'd be in a rush to rock the boat?
You sound much more conspiratorial with your "capitalism always results in rational and correct decisions" fallacy.
You've literally just described your own view as believing in a grand conspiracy where all players have sworn themselves to secrecy in a scheme any one of them could undermine in a moment, so I guess that's that.
I don't see where I did that. To say you sound more conspiratorial (which you do) is not an admission of any conspiratorial thinking on my part.
A bunch of people making money jerking one another off and you think any one of them'd be in a rush to rock the boat?
In case you edit it away later. Very good, bye now.
Now is that me describing my view as ...I believe the quote was "believing in a grand conspiracy"?
And don't try to side-step that you were speaking metaphorically as you literally said
literally
You've literally just described your own view as
I did no such thing.
You seem to have a similar grasp on others' words as you do the realities of economic systems.
I know for a fact that you're wrong. You just are. I have never bought a single thing based on an ad, period.
My dude, no one is as self aware as you think you are. You do yourself a disservice by thinking so, it means you're ignoring an exploitable weakness.
What phone do you hve? What computer? What shoes? What milk do you buy? Ads dont work by showing up and making you go buy it like a drone. You see the ads a thousand times and then you start believing its better than other products
Or even as subtle as brand recognition. Nobody can research every purchase and when you walk walk up to two items and one sounds familiar. You're more likely to buy that one.
That is absolutely impossible
You really don't understand how advertising works.
You are generalizing too much here. I know many who have tried out a product only after seeing its ad. Ads can give plenty of returns to brands. But targeted ads which even exploits our most intimate conversations are really bad news for our right to privacy.
Ive absolutely bought shit that ended up as an embedded ad after I visited the page previously. Youre just more likely to follow through if you see it over and over again.
Its not really a complex concept.
I said "I've never met a person"... then "every human being I know". Does that count as generalizing? This is basically my circle of the people I know.
I said “I’ve never met a person”… then “every human being I know”. Does that count as generalizing?
generalize | ˈdʒɛn(ə)rəlʌɪz | verb | 1 make a general or broad statement by inferring from specific cases
Literally, yes.
If you say generalize within my circle of people that I know then yes I agree with you, but generalizing in general means everyone, even those I don't know and have never met, and I didn't say that. So, literally not yes. lol
so then your argument is companies are wasting money because you and your circle aren't affected by advertising? how big is your circle that companies should fear not appealling to it?
I've never met a person in my life that was convinced by an ad to buy something.
I believe that you're being truthful, but I respectfully challenge the idea that you don't know some person who was convinced by an ad to buy something. Even if all your friends truthfully insist that their decisions are not swayed by ads, there is probably some product they chose at least partially because an advertisement reached them and left a positive impression about the product.
Ads do clearly work on people who are suggestible enough to be susceptible to them. Some of your contacts are probably these people whether they admit to it or not. If ads didn't work, they wouldn't be made. Ads aren't made inherently to be annoying or make our lives worse; they're driven by profit. Kill the profit and the motive dies. IMO that's all the more reason to get rid of them.
Anecdotally, my parents and grandmother watch TV with commercials, and they give me a bug-eyed look when I explain to them that I don't get advertisements and that I don't want to see them. Most people I know just want to get content crammed down their content-holes and will deal with ads to avoid the momentary inconvenience of change. So I feel like we're fighting an uphill battle.
When I was a kid there were some things I'd see and wanted, only to get them and be seriously disappointed. I learned quickly that ads are fluff.
Nowadays, I actively stay away from things I've seen advertised. The way I see it is if a company has to pay tons of money to get their product seen, it can't be all that good to start with. Genuinely good products don't need to try and convince you they're worth it.
Oh boy, all those toys ads on TV where the make the toy look so awesome with all those animations then you get it, and it's a piece of plastic that does absolute none of they advertised.
I mostly agree. But that ad with the unicorn shitting ice cream and kids eating was a rare exception that worked
lol. Was that a real thing? Never heard of it. I wasn't born in the US, so I might have not seen it
It really was. It was for a toilet foot stand.
https://www.youtube.com/watch?v=YbYWhdLO43Q
(and this is how marketing works)
Here is an alternative Piped link(s):
https://www.piped.video/watch?v=YbYWhdLO43Q
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I'm open-source; check me out at GitHub.
I've gotten a type of product I didn't know existed before, but it's never been the brand that alerted me to it. From experiences, brands that advertise generally have the lower quality and less value for money product. Brands that don't advertise but you frequently see mentioned are generally the top tier shit for quality and value and they don't need to advertise.
Thank you!!!! I've always said that. If you need to advertise it so hard then it'll probably suck.
Prove it.
met a guy in the psych ward who convinced his doctor to put him on an antidepressant because of an ad on tv.
Marketing psychology works on sub/unconcious triggers. You could study Ed Bernays as a rudimentary source.
Ads only work when you are searching them out yourself. Like, if i go to steam looking to buy a new game I'd be susceptible to a video game ad. And ads for established brands are complete wastes of money, I'm not gonna buy a coke because i saw an ad for it.
This makes a lot of sense. Thank you