The real issue is almost certainly that Hey doesn’t want to pay Apple 30% so you can’t do anything without an external subscription and they don’t allow you to pay with In App Payments/Subscriptions.
This guys entire marketing plan is generating controversy.
That’s exactly the same marketing plan as Neflix/Amazon prime/HBO Max… whatever. You download a FREE app but can’t do anything with it without a subscription.
You hit the nail on the head. Apple needed to add a whole in-app purchase interface to the store UI to make it clear that the free game you're about to download charges $50 for berries and the game is practically unplayable without them.
They now need to categorize apps as requiring a subscription as the only means to "buy" it or even just use it.
If the software is free to download but requires a subscription for the service, the button needs to say "Subscribe", not "Get". And the app info needs to show you, in loud type, the minimum buy-in cost.
The don’t advertise any apps as free. Apps that are free to download say “Get”. Nowhere does it say free. Before you get the app you can see if there are subscriptions as well.
But roughly 72 hours after the premium email service Hey announced its latest feature — an integrated calendar — co-founder David Heinemeier Hansson received some unwelcome news from Apple: it was rejecting a standalone iOS app for Hey Calendar, because non-paying users couldn’t do anything when they opened the app up.
The controversial rule has a ton of gray areas and carve-outs (i.e. reader apps like Spotify and Kindle get an exception) and is the subject of antitrust fights in multiple countries.
Close to four years ago, the company rejected Hey’s original iOS app for its email service for the exact same reason.
Same bullying tactics as last time: Push delicate rejections to a call with a first-name-only person who’ll softly inform you it’s your wallet or your kneecaps,” wrote Hansson in a post on X.
“After spending 19 days to review our submission, causing us to miss a long-planned January 2nd launch date, Apple rejected our stand-alone free companion app ‘because it doesn’t do anything’.
As Hansson details in an X post, Hey plans to fight Apple’s decision — though he didn’t specify what route they will be taking.
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