In the most literal and original sense of the word, this is a meme.
And a damn successful one
The shirt styling is a very complex meme with an extraordinary history
The color and the dyes to get there
The tag location even
Not to mention the technology behind the photo
Chefs kiss
It's a beautiful example of a meme on many fronts
I've looked around, but can't find a gif or video of the particular scene, but all I can think of is Ben Wyatt winning a plain blue t shirt and saying "WOAH! It's so blue!"