Forget using incognito mode, you should invest in a VPN instead
Google admits Chrome Incognito mode tracks users — what you need to know::Google is adding new disclaimers to Chrome after the search giant settled a class-action lawsuit regarding how incognito mode isn’t actually as private as it appears to be.
Even though going incognito prevents Chrome from saving cookies, site data and your browsing history, it doesn’t actually prevent websites or your internet service provider (ISP) from tracking you and knowing what you’re up to online. This news comes as a shock to many Chrome users but privacy experts have long warned that the browser’s incognito mode isn’t as private as you might think.
Yeah...I feel like the only reason to use incognito has always been "I don't want my porn to show up in my search history and this is easier than manual deletion." It'd be nice if it meant privacy, but the world doesn't run on nice. :(
Also, TCP/IP requires that the server receive your IP address (or that of a proxy, VPN endpoint, etc.) so that it can send the response back. Opening a new browser window doesn't change that.
Fortunately, they also killed the mindbogglingly stupid idea of forcibly hiding https:// in the address bar. (It may be off by default, but you can turn it on.)
It's because of that https effort. Everything should be assumed to be https and only http or misconfigured/bad https gets a warning. No need to show a lock when it can be assumed and it was getting misinterpreted. Now they can use that spot to show something indicating controls and someone might actually click on it and see they can set site specific permissions and settings there.
Hating on big tech has probably been a thing since the creation of the abacus.
Being honest about products would be a great start. I would probably be totally cool with some of the shit they do if they weren't deceptive about it, Chrome being a great example.
The article isn't that bad either. It's at a novice level, but it's not horrible.
Incognito mode could be much better if it also scrambled your browser fingerprint. Then it would be much, much harder to be tracked by Google/Amazon/Meta/etc. But of course they'd never do that, it would cut on their bottom line...