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Is anyone else worried about the apple vision pro?

i wouldn't normally be concerned since any company releasing a VR product with this price tag is obviously going to fail... but it's apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with "tech reviewers" and rich folk who can afford it.

what's really concerning is that it's not marketed as a new VR headset, it's marketed by apple and these "tech reviewers" as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc...

and it's dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can't look away, even if you try to they can track your eye movement and just move the window, you can't mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.

this is why i think all these tech giants (google meta apple etc) were/are interested in the "metaverse". it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.

i'm not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i'm more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won't achieve any sort of mainstream adoption even if it's deemed a success because it probably can't get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?

175 comments
  • I think what the tech implies these big tech giants want for the world is more worrisome than the specific tech itself.

    They may fail with this iteration or the next, but why do you think they're trying so hard insisting this is the next big thing? To survive, capitalism needs to create new problems to be solved. The smart phone didn't solve any problems we had, it created a desire, which then became a fear (FOMO), then it became a need, which then finally became a problem if you didn't have one.

    If you're homeless today and want to get out of it, one of the first things you need is an address, then an internet connection, and a smart phone. Why? Because most jobs require it to get a hold of you and in many cases to facilitate the software used on the job.

    They don't need to convince consumers to adopt the new tech per se. They just need to convince businesses that without the new technological progress, their competitors will leave them behind. Then it won't matter if you like the tech or not, you'll NEED it to have a job and survive. Just like the smart phone is today.

    They're directing us, telling us how the future will look like based off of THEIR vision, not OURS.

    That's what worries me. Not this AR headset, but rather the reasons they have for insisting this is the future we are all heading towards.

  • Im not afraid of this or the next few iterations of ADglasses the tech bros put out, im more worried about the encroaching optessive surveillance technology these proof-of-concept devices might represent.

  • I mean you're worried about something you don't even use yet showing you ads... Your android/iPhone has a front facing camera and doesn't force you to watch the advert via eye tracking. No ones does, because you would just buy something else

  • Frankly I don't think most people will ever want to strap goggles to their head to check their fucking emails or even do any real creative work, and that's why this is one of the dumbest products ever to be shat out of Cupertino. No amount of iterating on the design will change this fact, and no, this will never all be contained in a contact lens or a normal pair of glasses because physics will still exist in the future lol. What we're seeing is the usual hype from fanboys, stockholders, and paid reviewers that will fizzle out within a couple of months.

    People comparing it to something like the first iPhone or a smartwatch is also stupid because A) while one can spend a whole day with their face pressed up against a screen, it's not mandatory in order to use them, and B) those devices had inherent value to people right out of the gate. It's almost a no-brainer to see the perks of having a full web browser and responsive touch keyboard on a phone when you're coming from the awful hellworld of the "mobile web," static physical buttons, and the shitty touchscreens of yore. The fuck does a pair of ski goggles do to improve computing compared to my existing laptop, phone, or tablet? On top of it, the Vision Pro seems like the most isolating, lonely, and dystopian sort of device that, like all of the similar facehugging gadgets that came before it, will people off just by looking at it. Just can't see how this gains traction in any form outside of the nichest niches, and Apple doesn't build shit for niche markets for long. This isn't 2001 anymore; they're a multi-trillion dollar phone company that sells computers on the side.

    Really wish Apple instead poured their dragon's hoard of cash into optimizing their existing hardware and software instead of this garbage. Hell, there's actually some cool gestures and conventions they've demoed with AVP that could be developed into a device that helps people who require alternate input methods. Imagine if they actually made the Magic Leap but it wasn't just astroturf! I fear other product lines will languish because capitalism is a fuck and they "must" go all in on "the next big thing" or else Tim Cook won't have a "revolutionary" product category under his belt to retire on and/or they'll be facing the repo men by the end of the quarter unless line go up 🙃.

    In short, I wouldn't worry about it; this too will flop. The only way people are going to stop using their existing workflow and drop it for this shit is if manufacturers/developers stop supporting them entirely and go all in on goggle computing, which would be suicidal for the industry and probably be met by tremendous backlash from anyone who does anything even mildly productive on a computer or who values doing what they want with the gear they own.

  • Off topic but my bf has an Amazon tv and within seconds of turning it on it plays a prime advertisement, it sucks because the fire televisions are like the cheapest on the market, for a reason

  • I think for me this thing is a symbol of where we are and where we're heading in terms of not being able to look away from ads

  • Just like how the iPod was the invention of the mp3 player.

    The truth is society is really really malleable and stupid. That's just human nature. And of course it's going to be manipulated by people for power and wealth.

    It'll go the same way as cable TV, and phones. It's the same exact path. We live within systems specifically created to market unneeded "wants". Just go outside and mingle with people... Some people literally seem like they have little humanity left in them, the just live for consumption. It's like addicts. It essentially is addiction for dopamine. Any product or nation/society that allows basically lawless marketing function will be the same.

    So you're thoughts imo are accurate. BUT there's also another side of life. Once you stop falling for marketed bullshit and pop culture/media you can tune out all the bullshit. They will always prey on the weak. While I said all that keep in mind technology is like our civilizations pyramids or creation of democracy. Personally I have some hope in transhumanism, but you know pop news and marketing shit is going to make it all a divisive argument. Lol I'm probably doing that now. They do this partially as publicity and a advertising.

    It's not about this or that it's about allowing growth of all things?

    Idk... Just some rambling.

    • We live within systems specifically created to market unneeded “wants”

      Isn't it interesting that it's taught as supply and demand, and not demand and supply?

  • Yeah I am pretty concerned. I think if work from home or hybrid jobs start requiring devices similar to the apple vision pro, it will only further the divide between people that work from home and those that don't, as well as increasing the barrier to entry to these jobs. Dividing the working class further.

    • It seems like a company that would require employee-purchased headsets would already require employee-purchased laptops. Do you know of any? Honest question; I don't, but my bubble is pretty small.

  • giant companies try stupid marketing techniques like this all the time. when they're moronic and nobody can afford them, they fail.

    I don't think I've seen a single normal tech reviewer that didn't talk about serious drawbacks to the platform. the only people who are sucking apple's dick are those frou-frou amalgamated tech click harvesters that always suck the big corporations' dicks. like the Verge

  • imagine you are watching youtube on this thing and when an ad shows up, you can’t look away, even if you try to they can track your eye movement and just move the window, you can’t mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple

    WUT? Apple is very focused on privacy and the idea that a user can't mute or install Adblock is… weird. Safari has good ad-blocking options as well as built-in anti-tracking features to protect users, applications can't usually prevent the system from muting content and Apple doesn't really sell ads outside of the App Store.

    If you want to worry about that stuff I'd suggest focusing on the Meta VR goggles or god forbid Google starts making goggles, both of those companies survive on ad revenue and have an incentive to enshitify their experience in ways that the Apple we know today would never do. Of course companies can change over time, but the ethic at Apple is to only make products they feel comfortable with their families using.

  • Not really worried about this kind of stuff at all. At the end of the day, it's not like it's some essential thing people need to live. People have been worrying that every new piece of technology is going to ruin society. This was said about books, raidio, tv, video games, and so on. I don't think AR tech is going to be any different.

    I imagine that at some point the tech will get miniaturized to the point where AR headsets are basically like glasses. That's when mass adoption is likely to start happening. I'm also sure there will be open versions of such headsets that can run Linux. It's just a new more immersive UX, I don't think it's anything to get worked up over.

175 comments