[TECHCRUNCH] India, the world’s largest smartwatch market, is getting new smart rings

This is the best summary I could come up with:

While wrist-worn wearables are still wildly popular in India, a pair of domestic manufacturers are banking on consumers who are meticulous about health and sleep tracking but are less interested in the form factor.

The primary reason for the continuous success of local companies is their focus on launching ultra-affordable, sub-$30 smartwatches and wireless earbuds that offer a look and feel similar to high-end devices.

“This move is likely to inspire other wearable brands to enter this category, leading to increased variety and choices for consumers,” Navkendar Singh, associate vice president at IDC India, told TechCrunch.

A finger has access to arteries, which a smartwatch could not reach, Mohit Kumar, founder and CEO of Ultrahuman, which counts iSeed, Steadview, Nexus Venture Partners and Blume among its key investors, told TechCrunch.

Kumar said the startup evaluated the option of going with an original equipment manufacturer (OEM) route but decided to set up its native production to have complete control over hardware and software.

In the future, BoAt envisions the possibility of introducing a “recharge model.” This approach would allow users of its smart ring to access services by paying a nominal fee at regular intervals.

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