What thing do you love that you can never get anyone else to check out?

Kind of a hard question to word, but is there anything in your life you have recommended to other people but no one's ever gotten into?

I love podcasts and have friends who still thank me for getting them into this one or that one. But I've never gotten anyone to listen to My Brother, My Brother and Me. I don't know if the name is unappealing or the concept but people seem to bounce off immediately.

So what can't you get people into and why should we check it out?