European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened.
European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened.
The new proposals will also cover brand-owned sustainability labels and genetic phrases such as “green” or “eco-friendly.”
Now they are gonna be able to make donations to Carbon Capture™ startups.
From one bullshit to the other until there is no more wealth to suck out.
4 0 ReplyCarbon capture is really expensive though. So probably not.
2 0 Reply
Unfortunately, they will still be able to make claims of sourcing green electricity by buying double-counted guarantees of origin from Norway...
See also: https://industrydecarbonization.com/news/the-trouble-with-european-green-electricity-certificates.html And: https://m.independent.ie/irish-news/budweiser-reprimanded-for-breach-of-advertising-code-with-claims-it-uses-100pc-renewable-electricity-in-brewing/a1965099963.html
3 0 Reply