Canada limits caffeine content in beverages to 180 mg per serving. Prime and Celsius have 200 mg, this seems to be a relatively common amount for new drinks that are popping up in states. Prime, at least, is also not released in Canada yet, so any version out there is the stronger version.
I was surprised when I discovered the Canadian limits, in the states many drinks are 240 mg and some even 300 (always marketed as super extreme hardcore).
Doesn't Starbucks 16 oz cold brew contain about 200 mg of caffeine? Don't we have venti cold brews here? Maybe it's grocery-specific regulation, idk.
This love for high dosage caffeine sounds like macho silliness to me. This "news" works probably more like an ad for these brands than anything else...
Could be both, but more likely just the labeling issue. They probably just don't have the amount of caffeine listed on them. It's probably not intentionally misrepresenting the amount of caffeine. More likely, they just weren't aware of the local laws when they decided to sell their products here. After all, they're all listed as not having bilingual packaging.
Related: When I was in Myrtle Beach in may, I had the pleasure of having Gatorade's new energy drink: Fast Twitch. It was delicious and I hope we get an 180mg caffeine version in Canada. Give me all the caffeine!!!