Could be both, but more likely just the labeling issue. They probably just don't have the amount of caffeine listed on them. It's probably not intentionally misrepresenting the amount of caffeine. More likely, they just weren't aware of the local laws when they decided to sell their products here. After all, they're all listed as not having bilingual packaging.
This article from the BBC linked elsewhere in the thread goes into detail about the recall, specifically regarding the caffeine content of the product which is 200mg, which exceeds Canadian regulations.