Software updates can take quite a bit of bandwidth though. Call of Duty updates are significant events on the network, at the scale of streaming major sporting events.
Still not a big deal. Literally why CDNs and bitorrent tech exist. Ads, spam, and crawlers totally eclipse this traffic. This is just the ISPs posturing to raise rates.
Do you know how much space I could save (and transfers that could be prevented) if they offered alternate branches that didn't pack obscenely large textures onto my steam deck for no reason? You already know what textures you load on low, medium, high, ultra texture quality settings. Steam offers branches that are easy for users who care to use. Why not use them?