Im wondering what ways people advertise/grow their lemmy instances. I recently just created mine and would like to put it out there as one of the options. How did you discover your instance and what drew you to it?
I think you have a better chance if your instance focuses on a topic instead of being general purpose. That's the reason I chose programming.dev. All communities there are related to programming so when I sort by "local" I see something interesting even though I haven't subscribed to that community. And that increases my interaction with those communities.
That's very good, but what I'm saying is that people are getting cautious nowadays to make sure that their accounts can survive long term. I hope you'll be well as long as possible, but what happens if something happens to you tomorrow? Who would take care of the servers? Do you have a redundancy plan? The success of LW as the main Lemmy instance is because the admins are experienced, and are a team.
Some other instances are managed by non profits or long established groups. That can be a differentiator for choices.
Honestly your best method is going to be to make a new thread like once a week, in one of the major Lemmy-focused forums, until your userbase hits a figure you like.
It's going to be more effective than any other method by far, I think, as you're most likely to catch people right at that point where they're thinking "I want to experience a smaller Instance..."
Then they're gonna make an alt there, and if they like it, the alt will become the main.
Going a little bit different direction than some of the other responses, I feel like hash-tagging (wait that's called something else now...?) content is important in helping people to find you in searching. And I'm thinking of search as a particularly important function as platforms like this are growing.
I see posts that are heavily (15 or more) tagged.... that may not even qualify as "heavily" out here in the fediverse, just something new to me.
Been thinking about this a little bit and how I can personally lean into it versus my own insecurities. So this is a way for me to exercise self-promotion.
I think that getting your instance in some of the lists going around would be a good idea, I have accounts on a few instances and most of them I have discovered through any of the lists listed on join-lemmy.org/instances
A big problem is that the awesome lemmy lost doesn't seem to be updated anymore
Have some clarity around who you are, what you care about, why you’re doing this, the sort of things you want to achieve with the instance, what you want to prevent, what your values are especially around moderation etc.
Also having redundancies in place or at least someone else rubbing the insurance with you is attractive.