I am so very tired of every company nonsensically shoehorning "AI" into their software to appease shareholders and investors. Discord shut down their AI chatbot in less than a year -- take notes from that.
It also attracts users. Using fad "tech" terminology makes them feel superior than the rest. They think "Oh I'm a tech expert because I use an AI toaster".
Another good example are "gaming" web browsers. Some people actually think they're better (beyond the looks).
This is a basic marketing strategy. It actually works (just for selling nonsense, of course).
I think this is a easier way to interact with a chatbot than installing an extra app which behaves differently, etc. There are so many features I don't use in software but others do, so why not.
Actually this makes me think if I could use facebooks llama via matrix on element, instead needing to run it on the command line.
Yeah, it's nicely integrated. Also because it's on my phone there is the option to use the voice input mode of the keyboard which is a vibe. Talking with an ai feels different.