Hollie Bennett's Inverted Interview for 'Control' at EGX 2018

Interview with Lucas Liaskos & Vida Starčević

Turning the standard interview format on its head!

Starting with the microphone in the hands of the representative at the convention gives a more comfortable approach compared to the competitiveness that fits the clickbait/scoop/gotcha model. Introductions are made, and the interviewer, Hollie, gets to establish how she is genuinely following the development and looking forward to more. Feels like a refreshing spin on the interview format.