The more I think about it, the more the 5 minute car commercial in Barbie bugs me.
The more I think about it, the more the 5 minute car commercial in Barbie bugs me.
It's like in a music video when the artist suddenly pulls out the new Samsung explosive device, and your heart sinks a little.
Not only is it necessary for even decent movies to be packaged within some IP, they also seem to rely on selling ad space within the movie itself.
Very bleak.
You went to a movie that's an advertisement for a plastic doll accessory universe and... you're upset it has product placements? 🤔
Yes?
Edit: Even if you want to be reductive and consider the entire movie as just a big brand advertisment, this doesn't make sense. Does Burger King subsidize their commercials by running Samsung Ads within them?
Edit2: This is probably a bad retort, see my other comments for clarification.
Does Burger King subsidize their commercials by running Samsung Ads within them?
Cross-Promotion definitely exists. In the US, a lot of iPhone ads are paid for by the carriers so they can put a blurb at the end.
Burger King is actually a weird example for you to use. They use cross-promotion more than almost any other company.
BK was also a leader in cross-promotion. In 1977, they ran commercials using Star Wars advertising while selling glasses with the characters from the film.
Movie studios have been using paid promotions for products since the 90s. Iirc the very first paid movie tie-in was in ET. The studio had planned on using M&Ms in the film but were rejected by Mars. Hershey's heard about this and paid them to instead use Reese's Pieces in the movie.
It's fair to hate it, I usually do, but it happens all the time. The only one I can think of that I liked was 30 Rock, especially with their Snapple product placement.
Actually , yes
Honestly this is every car chase in every high profile movie.
They somehow stay very clean and shiny the whole time.
Then there's Dr Strange, where no car company wanted to have him crash and severely injure himself in their car. But Lamborghini was like: Well....he lives right? Here take 3!
It was Strange's fault anyway
Until they roll, at which moment the engine, gearbox and driveshaft magically disappear.
That's an extra feature they try to up-sell you at the dealership.
... The absurdity of the hyperconsumerism displayed in both worlds via blatant advertisementsts is kind of the point, to illustrate the importance of refinding humanity and sincerity for cynical adults tired of the state of the world.
Ugh. This is dangerously close to breaking strike rules, but I thought this was pretty obvious...
This also came across well whenever someone tossed clothing off the railing.
And the Mojo Dojo Casa House 'selling like hotcakes.' And the CEO pooh-poohing a 'regular barbie' before immediately reversing course when he's told it'll be super profitable.
Honestly it's got shades of the Charlie Brown Christmas Special, that weird dichotomy of Charlie Brown depressed by the rampant consumerism of the holiday season bookended by Hallmark ads with the new peanuts ornaments. But the lesson the special teaches is to find your own meaning in the holiday, and that it is inviolable by the consumerism so long as it still means something else to you.
Margot Robbie the only true postmodern actor in Hollywood.
Close, but not quite right, since this is more of an explicit rejection of postmodernism and nihilism idea of "nothing matters" in general, that it's important to find the things do matter even in a world as depressing as ours is, and to believe that things can change.
It's the importance of being sincere.
Which scene is that? I can't remember.
maybe it was when the mom rescued Barbie from the board of directors?
I just rewatched it. I didn't see a "5 minute car commercial". I saw a five minute car chase with humor and dialog that advanced the characters.
But all of the cars are Chevrolet brand. Is that the issue? I'm so confused! This is like the most minor "ad" I've seen in a movie.
I wonder what OP thinks of Olive Garden in Sonic the Hedgehog... 😅
same here
Product placement has been a part of the entertainment industry forever. Eg: Twister was an advertisement for the new redesign of the Dodge Ram.
It weirdly made me miss the old Jeep Comanche truck more.
They had that bit advertising birkenstocks as well. It always takes me right out of the movie.
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I'm sure that was less weird when it was made.
You should watch Josie and the Pussycats! Great movie!
I think the issue you have is with capitalism. Artists don’t know with any level of certainty if their movie, music video etc will have any substantial return on their investment. So if you’re a studio sinking millions of dollars into something, you want to know that you’re gonna make at least some of that back, and negotiating ahead of time for a sponsored segment can help guarantee at least a small return. This is made much worse by the downturn of the movie industry in America with record low movie tickets being sold. It’s just becoming less and less feasible to make money from movies (and music/music videos for that matter but they’re a much different type of media) these days.
If people were able to make art for arts sake, not have to worry about people paying for it, being able to pay rent etc. then I think this would disappear almost entirely.
"It's capitalism" is an unsatisfying explanation because one the one hand it's sort of trivially true, but on the other, good movies have been made under capitalism. Hindsight's 20/20, but I don't really buy that the execs didn't see a massive ROT on Barbie beforehand, given it's prestige, cast, director etc. I understand that some cruddy network TV show or "Tetris the movie" or whatever have to fall back on advertising to cover their costs, but this one? Seems entirely unnecessary, even more so considering the artistic cost it came along with.
The bleak thing is not advertising per se, which we are used to, but advertising in movies that seem far too big for it. And then of course crass, embarrassing way it was implemented here.
I think you’re focusing too much on the ROI and and not the distinction between projected ROI and a guaranteed one. They can expect to make a return, but the cannot do so with any degree of certainty. Whereas with a sponsored segment, that is guaranteed money before the movie even opens.
And you’re correct, good movies have been made under capitalism. Good movies are also made with sponsored segments. I’m arguing that they’re good despite the pressures of capitalism, not because of it.
I mean look at Elemental, huge, expensive production, one of the biggest animation houses in America with a history of incredible and influential work, huge media and ad campaigns and yet… it was a flop (at least domestically). I’m sure they expected to make a lot more money than they did.
The true evil is often banal.
"It's capitalism" is an unsatisfying explanation because one the one hand it's sort of trivially true, but on the other, good movies have been made under capitalism.
But you went to watch a blockbuster. These are made to make money above all else. You just aren't the target demographic.
Who the fuck actually wants to watch this movie? Looks retarded at best.
It's surprisingly deep for a movie based on a toy. It has quite a bit to say beyond all the obvious product placement.