As a Mexican I can say that cinco de mayo is just a marketing holiday similar to saint Patrick’s day and capitalism has ruined any significance behind the actual batalla de Puebla… ooooh, did you just say you have a colorful donkey tequila on sale? Count me in 🤠
In Brazil we have Dia dos Namorados (Lovers' Day) on June 12 instead of Valentine's Day on February 14 because of a marketing campaign to sell gifts in part of the year that sales were weak. The idea was to create a holiday where lovers would exchange gifts. "You can't prove love just by kissing!" said their slogan