mushrooms for the win. But i kinda never understood this thing with copying meat food with substitutes. I mean if i'd want to have a meal with the flavour as artificial as it could be, i'd rather buy a pack of chips. In most cases it would also cost less.
Meat products have already capitalised on successful food shapes. Round burger patties, sausages, bacon rashers. These are sensible and convenient shapes for meat to come in. It makes sense that vegan products should take advantage of existing and familiar shapes, because consumers intuitively know how to cook these shapes.
making food into a "marketable shape" so it will encourage your target audience to make an immature purchase. Immature purchases because of the product look (that being of the product your audience does not even consume lol) and not its let's say more essential properties is not a sign of high intellect per say.
making food into a shape that suggests certain ways of cooking implies your audience does not know how to cook fucking feta cheese or whatever your product is and that they can't read whats written on your product's label / google some recipes.
fucking genious
I mean, i'm not vegan, but if i were one i would refrain from bying the ultraprocessed food that made of one thing but trying to visually resemble another. Most of all the ultraprocessed part here is what will push me away of course, especially that afaik some extent of vegans chose to be one because meat is not eco friendly.
I also don't get the hyper fixation, I don't care if it tastes like beef I just want it to taste good, but honestly they taste good either way. I think they'd sell more if they did not market as meat replacements.
For a good portion of my life I couldn't stand mushrooms. One day I suddenly just started craving them and now it's one of my favourite foods. Weirdly enough I believe divinity original sin 2 is partly responsible for it.
I hope you do man, the world of mushrooms is varied and delicious. Simple sauteed mushrooms with garlic and herbs alongside a savoury dish is the best start to any day.