Taking a $325m hit? Heineken said they'd withdraw earlier, but still made record profits in 2022 in Russia because others left sooner and Heineken chose that opportunity to expand.
They own much,much more than just the Heineken brand. There's some remakably good beer under their umbrella. If you want to avoid their products you're almost always on the receiving end of the slightly more in touch AB-InBev.
They promised to withdraw in 2022 but didn’t. Recently they got a lot of criticism and several large stockholders said they would take action if the company wouldn’t go through with it.
I guess that fully explains it, they did love money, amd risked losing it through inactivity. Classic, only doing good when forced by market pressures. Thanks!