Reposting from Reddit for Back Up Purposes Credit: u/AJ1948
'The Queen of two things can be true at once can’t see that her friend with all the money probably has a lot to do with her being ‘chosen’ by SI. Connecting the dots is hard! Knix has had a relationship with them since 2022 and know who is the pet and know who has been applying year after year to walk the runway. This year they relented.'
As someone stated before, Kn1x really "hopped on" last minute and all of the graphics & marketing materials with their name on them were all made in less than a month leading up to this huge event? They just so happened to be ready to release the Birds Papaya collection at this complete surprise opportunity? DOUBT.
A branded activation like that takes months - there's 0 way they came on after - maybe upped their sponsor to the next tier when SI wasn't able to bring on a higher level sponsor so they offered them a bump for more investment (I've seen that done lots - like we will let your bathing suits walk if you move from a bronze to silver sponsorship package - but no way were they not already in conversation.