Chinese shopping platform Pandabuy told BleepingComputer it previously paid a a ransom demand to prevent stolen data from being leaked, only for the same threat actor to extort the company again this week.
It's bad business to not be honest and trustworthy. If a hacker group is known to always give back the data and not strike twice, they are obviously much more likely to get paid. No one's paying someone known for ripping off. We see this in company ransomwware all the time. They are friendly, helpful in explaining the breech, and professional. If they were the opposite, they'd be broke.
I mean news like this is the best way to stop people paying, I hope every business that doesn't pay sends the hackers this article and says this is why