He got a company and a social media that is remarkable, and recognizable, and even has an action verb related to it, "tweet, to tweet, tweeting".

And he decided to piss on it and create the X app. Adding insult to injury is that it's again, another techy black and white logo. Of course, because that's the silicon valley trend isn't it, black and white clean minimalist corporate logo, no soul, no community, just corporate all along.