As in the Underpants Gnomes - what does it do to make a profit? I've since seen they're going to charge $10 a month, which is fine, but from my point of view I run Matrix with the same bridges all ready so don't need it. However, if they're going to make multiple chat applications work in one app with privacy then it's worth supporting.

I got an invitation the other week and I'm using it for things that are fiddly to maintain a bridge with self hosted Synapse and Mautrix, which I also use. I was having a look at the phone app and just noticed that it's mostly reskinned Element. I'd be interested in hearing what their phase 2 is though and perhaps more how it's going to affect individuals.

Yep https://ubuntu-touch.io/ . Rolling out LTS 20.04 for their supported phones at the moment.