Weird, 2012 was about when Brian Niccol took over as Chief Marketing Officer and then later became CEO of Taco Bell. Afterwards he moved to Chipotle and raised prices and lowered quality there too. Now he's in the news for becoming the new Starbucks CEO where he will be commuting via private jet 600 miles 3 days a week.
So you'll be happy to know that your extra money on tacos, burritos, and coffee goes to good use like paying this asshole millions of dollars to fly around on a private jet enshittifying everything he touches
And the cherry on top about that guy... he's a union buster.
New Starbucks CEO Brian Niccol Has a History of Union-Busting. Niccol's tenure as Chipotle CEO was marred by settlements over unfair labor practices and child labor law violations
The Beefy 5-Layer Burrito at Taco Bell was introduced as part of the company's "Why Pay More?" value menu in 2010, priced at 89 cents. Over time, like many fast-food items, the price of the Beefy 5-Layer Burrito increased due to inflation, rising food costs, and other economic factors.
The exact timing of each price change can vary by location and market, but in general, the price increased gradually over the years. By the mid-2010s, the price had risen to over a dollar, and by the late 2010s and early 2020s, the price could be found in the range of $1.50 to $2.00 or more, depending on the region and promotions.
Everyone shitting on you but your AI is right. It was about 9 months or so it lasted. I know because I took a course at the exact time and survived off those when I was broke as fuck. It doubled then like a year or two later had doubled again and that held until around Covid
It had the relevant information. There’s not a lot of educational resources regarding this important topic. I initially got downvoted because someone said the information was wrong. I don’t fucking care.